We provide Digital Marketing Training and Consultancy on 1:1, small group or company basis with clients right across the UK.

Get to the Top of Google Part One
– SEO Masterclass

Get to the Top of Google Part One – SEO Masterclass

SEO isn’t rocket science and it’s easy to be baffled by jargon from SEO agencies and consultants. In this no-nonsense masterclass session, you will learn what you need to know to get the best out of your website.

Getting to the top of page 1 of Google search results can require time and effort but the rewards for your business can be immense. When was the last time you looked for a product or service and didn’t use Google?

The job of a search engine is to provide users with the best information that provides them with the answers they are looking for. You will be provided with the knowledge and access to free software that will equip you with everything you need.

The seminar will be taught in plain English with tech talk kept to a minimum but will be best for those who already understand their websites admin area/manage their own website.

Learners will gain a clear understanding of the main principles of ‘on site’ and ‘off site’ SEO practices and how these can have a positive impact on search engine ranking and ultimately their business.

Attendees after completing the seminar will understand how to create SEO optimised content including meta descriptions, page titles, header tags and keyword rich content. A wide range of innovative, often ‘industry secret’ tactics will also be delivered ranging from building incredibly powerful backlinks through to quickly analysing what is and isn’t work on their website.

Social Media Marketing Masterclass

Not winning business from your social media accounts? You’re not alone! This seminar will help attendees understand why ‘typical’ social media marketing doesn’t get results and what needs to be doneRather than focusing on the basics of how to use social media channels, we will cover the theory of focusing on ‘why’ your company is in business and an understanding of how a passionate company ethos portrayed on social media can bring huge success. A theory which has been tried and tested by the likes of Apple across their social media and distribution platforms.

Social media can help your business achieve a higher level of brand awareness, enhanced customer service, deeper engagement with potential customers and a broader reach to your target audience. With an ever-growing list of social media platforms including Facebook, Instagram, Twitter, Pinterest, LinkedIn and more it can seem like a never-ending task. During the seminar we will look at which social media channels will perform best for your business and how to leverage your time to ensure maximum engagement for minimum effort.

Those attending will learn that social media marketing is hugely competitive meaning it can no longer just be about content distribution, more so how to build a loyal, genuine following with those who are likely to become customers.

Attendees will come away from this seminar with a clear understanding of what social media channels perform best for their business and sector. Rather than spreading duplicate content thinly over numerous social media platforms, attendees will understand which social media platforms will yield the most success and double down on these to maximise results

Personal Branding for
Exposure and Lead Generation

‘People buy from people’.

Building your personal brand can provide you and your business with a wide range of benefits. Be seen as the expert within your sector, increase trust, have a higher perceived value, be seen as the ‘go to’ person in your industry and as a result you can attract ideal opportunities.

In this seminar you will learn how to promote yourself online and win more business as a result.

Win More Business

from Your Website

Getting potential customers to your website can be expensive. Whether your business uses SEO, Pay Per Click ads, leaflet drops or print advertising bringing customers to your door costs money.

If your website isn’t converting visitors into customers, then a significant portion of your advertising spend will be wasted. During this course we will identify some of the main reasons why visitors leave websites and our top tips to ensure your website converts as many visitors as possible.

Attendees will have a clear knowledge of how to evaluate, test and analyse their website along with how website users interact with their site. By understanding these key principles, attendees will be armed with the knowledge that will see them able to make alterations to their website, analyse and test increased levels of conversions and ultimately end up with a website that has a higher conversion rate than the standard 1-2%.

Facebook Advertising

for Results

Facebook ads are unlike any other form of advertising. Print advertising can be very expensive and often yields weak results with little in the way of being able to assess engagement.
Through using Facebook Ads your business can pinpoint your ideal customer right down to job role, geographic location, spending patterns, interests and much more. A truly powerful and cost-effective way to get your business in front of your ideal customer.

LinkedIn Masterclass

LinkedIn is arguable one of the most under-utilised social media channels. A platform dedicated to connecting and networking with your target customers and suppliers.In this seminar we will show tried and tested strategies we have used to make our clients be seen as an industry expert. We will also demonstrate a range of techniques on how to use LinkedIn to secure meetings and win business.

This seminar will be ideal for those who are currently already using LinkedIn but are not winning business from the platform.After completing the seminar attendees will have a clear understanding of what does and does not work when using LinkedIn for business purposes

Content Marketing and Strategy Masterclass

In this seminar you will learn how to leverage content marketing to your companies’ advantage. A great piece of content lasts indefinitely, unlike paid for advertising. We have supported a wide range of clients in producing great content that has brought in tens of thousands of visitors to their websites.

During this seminar we will be covering how to create a content marketing strategy and include a wide range of tried and tested as well as innovative content including; infographics, video blogging, written content, photography, podcasts and more.

We will be showing and explaining platforms where content such as infographics can be created along with a range of outsourcing techniques for those who are short on time.

If you’re looking to gain significant residual website traffic, this seminar is for you.

Attendees will gain a clear understanding of the numerous content marketing platforms that are available to them and how to use the mostly free software which will allow their business access to these platforms at no cost.

Attendees upon completion will know what does and does not work with content marketing and how they can focus their time and efforts on the correct types of marketing for their business in order to maximise success.

Attendees will have the knowledge and ability at the end of this seminar to put the theory into practice which will yield increased online exposure over time.