Get the SEO Strategy That Works for
Your Business Today from a Liverpool based SEO agency.
- Is your business site performing well on searches?
- Do you want more potential customers to find you online?
- Don’t have time or the experience to implement a full SEO strategy?
We can provide you with ongoing monthly support, create an SEO strategy, support your in house team or provide training. We understand that every business is different, we can provide your organisation with the SEO support it needs.
Whether you are a SME or large corporation, the key to success is growing your online presence and attracting more visitors. For this, Search Engine Optimisation or SEO is vital. It can get you to the top of the big search engines such as Google and boost your reputation, increase traffic to your site and improve conversions.
Combined with other marketing approaches, such as social media and online advertising, SEO can ensure you get potential customers visiting your website regularly and in large numbers. But you need to get it right.
What is SEO ?
People tend to start off looking for a product or service by going on sites like Google – in fact there are over 3 billion searches made every day around the world. When people get their results, they normally choose links on the first page that appears. The lower down these rankings your business shows up, the less likely you are to get traffic. Ranking high up on the search tree is therefore highly desirable
Search Engine Optimisation is not just about putting in certain keywords. It is a highly complex and important area of marketing that needsthe right sort of expertise.
Good SEO management requires a carefully crafted plan and attention to detail if it is going to succeed. The majority of businesses today don’t have this in place.
Why it is so important
SEO is about getting your business on that first page of results. Simply put, achieve that goal and your business will start to get more traffic. Combine your SEO strategy with strong landing pages and you can funnel potential customers to buy your product or hire your service in greater numbers.
SEO Strategies
Certain things can boost your ranking in searches. It’s not about a one size fits approach and at The Skills Centre we work closely with our clients to provide bespoke solutions that deliver for their particular business. Throwing in a couple of keywords here and there just isn’t going to do it, particularly if you are in a competitive market like ecommerce.
Here are just a few of the strategies that can be used to improve your search engine ranking:
Keyword Selection:
Despite what many so-called experts say, keyword selection is still a potent tool for getting your ranking up but it needs to be done intelligently and in combination with other SEO techniques. Think of it as the spine around which everything else in our SEO strategy revolves. Keywords aren’t just single words but groupings of words and phrases that people are likely to put into Google when they are searching for a particular product or service.
Inbound and Outbound Links
Search engines love you to link out and they also like people to link to you. The more of these you have, the better your business ranking can become. It’s not about throwing links anywhere, though – SEO has become more targeted and sites need to be reputable if you want to have any effect at all. Linking internally is also good for SEO.
New Content
Search engines also like regular new and varied content. That’s why most marketing agencies are keen on things like blogs. It’s a simple way not only to establish your credibility but to put up new content that keeps your site live. This is especially useful if your business has static main page content that doesn’t get updated regularly.
Website Structure
The underlying structure of your website is also important for SEO. Options such as having a proper site map, including a 404 error page and the responsiveness of your site all make a difference in some way or another. When a search engine comes up with results, what you write to attract customers and encourage them to click on your link is important too. Even creating a mobile version of your site can now help boost your SEO and is perhaps one of the most important view more
How We Help Develop Your Business SEO
Search engines update their algorithms all the time and your business needs an SEO service that is responsive and proactive if you are going to get or stay near the top of the rankings. We can help you to:
Discover new keywords for your market and improve traffic to your site.
- Align your content strategy with your SEO strategy so that it is far more powerful.
- Develop content that is useful and meaningful and hits the mark.
Introduce images and video content to further boost visibility. - Take your SEO provision to the next level and develop strategies for mobile.
- Measure and report on your current and future SEO strategy to provide a more informed approach.
“I don’t baffle my clients with reports filled with meaningless statistics or technical jargon, I meet them for a coffee and
explain how things are progressing, explain new ideas I have to further improve their performance and answer any
questions they may have. It’s this personal touch that
I believe makes the difference and has been instrumental in the growth of Search Online Marketing since 2012, I still have several clients who have been with me since day one which I’m very proud of. If you want to work with someone who can help improve your performance online, who you can
see face to face and who will explain the technicalities of the online world in plain English thenget in touch to see how we may be able to work together in the future”.