Search Engine Optimisation Audit, Are You Doing Enough?
Below are some questions which will give you an indication of if your SEO efforts are worthwhile. The below question sheet is more for those with a beginner through to intermediate knowledge of SEO.
- Do you know what keywords are? Do you have 3-5 keywords that you focus on throughout your website?
- How often do you update your website with fresh content?
- Is any of your website content ‘copied and pasted’ from another online source?
- If relevant, do you use geographic locations to add to your key word search terms?
- Do you use ‘long tail keywords’?
- Does your website have a WordPress blog?
- Do you consistently add fresh content to your blog?
- Does your homepage have a reasonable amount of text that includes yourkeywords?
- Do you have internal links within your website to take visitors to different/relevant pages of your site?
- Are permalinks setup for each page?
- How many websites have links to your site on their pages?
- How many quality directory sites is your website listed on?
- Do all of the pages on your website have a good meta description?
- Do you know where your website shows on search engines for your key search terms? E.g.page 1, 3, 10?
- Do you use Google Analytics to assess where your visitors are coming from and how they interact with your website?
- Is your business listed on Google Places?
- Do you feel that you are doing enough with your website to get a high volume of quality traffic?