Whether you are new or experienced with Facebook Ads, there’s a lot to remember and think about. I always recommend writing out a plan for each Facebook Advertising campaign. A campaign contains a great deal of information including your daily budget, geographic targeting, demographics, interests, exclusions and placements.
When doing this process online across various stages you can easily be swept up into taking your targeting wider, or potentially missing out important information. By sitting down and planning a campaign it is in my experience more likely to be a successful campaign.
These planners can be an excellent resource for marketing teams who can each write out their own ideas for targeting, collaborate the results and go with a final, refined audience.