Writing social media posts is easy! Writing consistently good social media posts is hard.
After delivering social media training for over ten years to countless businesses I realised that planning was the key thing missing from those who were underperforming with their social media marketing.
Too many business owners begin posting on social media after they’ve done everything else in their day, so by the time they post on social media they’re usually tired or certainly not as creative as they could have been if social media was done with a fresh mind.
Have this pad on your desk and plan out what you will be posting on social media, who it is aimed at and allow it to be your ‘critical friend’. Get this planner and say goodbye to below average social media posts, published at the end of the day, that get little to no engagement.